Business writing is a purposeful piece of writing that conveys relevant information to the reader in a clear, concise, and effective manner. It can be categorized into four types: instructional, informational, persuasive, and transactional. Clarity of thought, conciseness, correct grammar and sentence structure, and simple language characterize effective business writing.
2.1 Instructional
The instructional business writing type is directional and aims to guide the reader through the steps of completing a task. A user manual falls aptly under the instructional category, as well as a memo issued to all employees outlining the method of completing a certain task in the future.
2.2 Informational
Informational business writing pertains to recording business information accurately and consistently. It comprises documents essential to the core functions of the business for tracking growth, outlining plans, and complying with legal obligations. For example, the financial statements of a company, minutes of the meeting, and perhaps the most important, report writing.
2.3 Persuasive
The goal of persuasive writing is to impress the reader and influence their decision. It conveys relevant information to convince them that a specific product, service, company, or relationship offers the best value. Such a type of writing is generally associated with marketing and sales. It includes proposals, bulk sales emails, and press releases.
2.4 Transactional
Day-to-day communication at the workplace falls under the transactional business writing category. The bulk of such communication is by email, but also includes official letters, forms, and invoices.